
Meet Your Host

Dan Frievalt M.Photog, M.Artist, Cr. is a photographer that enjoys blending creative light with graphic design to create artistic images that evoke drama and tell a story. Dan's formal education includes an Associate degree in Marketing Communications and has worked as a Graphic Artist for 12 years before changing his career path to photography in 2005. “I always enjoyed photography but ever since digital capture I have found a new voice in creating images by combining my design background with my eye for photography.”
Dan has been named Wisconsin Professional Photographer and Artist of the Year several times. His studio has also been named one of the Top 100 Studios in the Country by his photography peers. Dan has earned many awards including the Canon Par Excellence Award, Fuji Masterpiece Award, two ASP State Elite awards, PPA Platinum, Gold, and Silver awards, and three Kodak Gallery Awards and has been selected to represent Team USA in the Photographic World Cup.
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Meet Your Speakers

JB Brookman
Real Deep Connection Through Social Media: Are You Fully Alive?
“Zero fluff, zero BS. I’ll show you exactly how I’m using INSTA to become the most talked-about Studio in Nashville and have dozens of interactions with Teens every day.”
About JB: JB Brookman is a 15 year veteran of the music industry, shooting celebrities and artists in Hollywood, Beverly Hills and all across America- before moving to Nashville 7 years ago to establish Seniority Senior Pictures. He has photographed acts from Justin Bieber and Taylor Swift, to Post Malone, Elton John and U2. JB is a follower of Jesus, husband, dad, a 2-time cancer survivor, has 25+ years of ministry and coaching experience and has a passion to encourage and lift up High School Seniors with an emphasis on Athletes. JB is a Coach and a Speaker, whose emphasis is on teaching men, women and youth how to walk out a Fully Alive lifestyle. He is the founder of Nashville Live Magazine and Clout Sports Nashville.

Joey Thomas
The Persuasion Method: Psychology of Sales: Why do people spend BIG money and who will they spend it with? In this presentation, we will explore the 3 part art of persuasion and how to strategically leverage it for incredible sales.
About Joey: Joey Thomas is an award-winning, nationally published entrepreneur, photographer, speaker, and educator. He is co-owner of Serendipity Albums and the owner of both Joey T Photography and Mastercrafted Mentoring & Workshops. His graduate and undergraduate work in Psychology along with his experience in corporate training and development gives him a unique understanding into the “why” of sales and business. Currently he contributes weekly YouTube business videos for 17hats, teaches multiple business masterclasses internationally, and contributes to various publications, webinars and business platforms all while running a successful photography business and portrait album company.

Craig Stidham
Oliva - Live Senior Fashion Shoot & Edit: Watch Craig photograph a senior model in his studio and then retouch in Capture One/Photoshop.
About Craig: Craig Stidham is a professional fashion and portrait photographer based in Texas. Craig was photographically born into the fashion world in October 1994 after receiving a formal education in photography. He has been published in several fashion and photography magazines, as well as billboards across the country. After teaching at the college level for more than seven years, it was time to become more creative and break out. In 2010, Craig began teaching workshops, touring the US as a speaker for industry conferences, and published his first book, “Fashion Seniors.” Two years later, his second book, “Dynamic Posing Guide,” sold over 10,000 copies on Amazon in three days, placing it on the retailing giant’s Top 100 Photography Books list. In 2014, Craig was the lead photographer for “Green Bay: A City and Its Team,” a book written by Jim Hurley and commissioned by the NFL Hall of Fame to document and highlight the rich history of the Green Bay Packers. His hard work and signature style have always shown him to be a risk-taker, catching the eye of social media pages Instafashion and Vogue Venezuela, as well as Dish Network’s Fashion TV whose spotlight on both him and his images on display in London thrust him onto the international fashion stage. Craig has an “open house” attitude, always willing to take time for others and answer questions for those who call. Craig is currently sponsored by WHCC, Capture One and Savage Universal, and his speaking resume includes WPPI, Imaging USA, SYNC Seniors, MDPPA, WTPPA, After Dark, Foto Chaos, Creative Fashion Artist USA, Sandy Puc’s Hands On Tour, and Senior Style Guide’s The Push Conference.

Carla Lynn
Connections & Expectations: This program will make you think about your WHY and WORTH. You will learn about things you can do and say to earn your seniors' trust and ways to set expectations for your business with your clients.
About Carla: Carla Lynn was born in Bolivia and grew up living in both countries until she moved to Tennessee at the age of 18 and has been there since.
She has two incredible boys that are now ages 25 and 23 and an amazing husband (that is her better half- as she tells everyone) and would do anything for her family.
She has a creative mind, is free spirited, and loves spontaneity and living life to it’s fullest. With a heart for people and relationships, her business growth and success is due to two of her core principals, which include connecting with her clients and gaining her client’s trust.
She discovered her passion for photographing high school seniors in 2011 and determining that was her niche, she went from shooting 15 to 50 seniors within a 2-year period. The growth of her business was due to word of mouth and her clients sharing their experience, her style, personality, energy and approach to capturing true expressions.
For the past 5 years she has shot about 125-150 seniors a year and has operated out of retail space for the last 9 years.

Latrice Murphy
Senior Style Closet Remix: During this presentation, attendees will learn the top 10 tips to building an awesome style closet! I will share my favorite places to shop, how I started and the bet ways to incorporate your style closet items into your senior clients wardrobe for a seamless look. They will learn why having a style closet is a great perk to set them apart from other Senior photographers!
About Latrice: I’m a portrait photographer specializing in Senior portraits, headshot and branding photography. You can find me based in Aurora, IL. Just a little more than 30 minutes outside of Chicago. I am an award winning and published photographer who is also a member of the Professional Photographer of America (PPA). Finding my passion took kind of a wonky path. It wasn’t as straight forward as others. I have a degree in Architecture and design and I also have a Masters Degree of Elementary Education. I use design daily and teach kids photography as well.
I’m a pretty open book. I share photography education, family fun and travel on my Youtube channel, dance occasionally on TikTok and share my health and fitness journey along with my work on Instagram. I have nothing to hide, but a lot to share.
Thanks to my better half (husband George) and the motivation from my kid I am able to capture emotions, happy times, sad times and everything in between.

Shawn Lee
Simple to Employ HS Senior Session and Business Strategies that will Explode Business for you!: If you’re looking for a way to boost your photography business, I highly recommend adding high school senior portraits to your list of services. I’m going to share with you a few simple but important concepts that can be easily added to your high school senior workflow that will help elevate the value and bottom line of your photography business. These are tips that I have used to explode my business in Detroit and serve my clients well.
About Shawn: Shawn Lee, Cr. Photog. is the founder and owner of Shawn Lee Studios in Southfield, MI. Shawn is a photography instructor for Schoolcraft College in Livonia, Michigan and is the CEO/President of the Multicultural Association of Professional Photographers(MAPP). He is the founder of The ROCK THAT Photography Conference & Tradeshow, a conference geared toward diversity which hosts photographers from around the country for 3 days of high level instruction in Detroit, MI. Shawn is a featured speaker for Miller's Professional Imaging and director of photography/producer for TEDxDetroit where he gives photographers of all skill levels, age levels and races real opportunity on a large platform.
Shawn is known for innovating a High School Senior photography business model that has exploded business for him in Detroit at a time when the city was going through bankruptcy. Shawn's style of photography, innovative approach to business and service based mindset toward clients led to a consistent money making framework for his business.

Jason Williams
Free is for suckers - Get PAID to Market to Seniors: Elite Photography’s ‘influencer program’ is a lead generating machine providing in excess of 300 leads per year and over $10,000 in revenues. We believe this is a program anyone can start and operate whether you have a team and a studio or if you are a part time photographer working from home!
About Jason: Jason Williams has been working in the photography industry for over a decade. Jason started in photography after time spent running a cheerleading business and a decade in Christian ministry. During that time he has created two growing photography companies with annual revenues of just under 500,000 with a staff of 4. He is a father of 3 adult children and lives in Virginia Beach, Virginia.

Carl Caylor
Crop For Impact: Ever wanted to have a better understanding of cropping an image? Listen to Carl explain the thought process of where and how to crop for a powerful image. Don’t sell square inches in your business. Sell strong composition.
About Carl: Carl is a down-to-earth, portrait photographer and photographic instructor. He is a Kodak-Alaris mentor and has been involved with professional photography for over 30 years. He started his photographic career in the darkroom as a custom printer and technician. He has won numerous national awards for his photography, including 29 PPA Loan Collections and several Kodak Gallery, Fuji Masterpiece and Lexjet Awards.
Carl is the author of the book “Portraiture Unplugged” a guide to natural light portraits and is one of the most sought-after instructors in the country because of his "hands-on" coaching approach.

Jessica Robertson
Seven Secrets to Senior Success: Jessica Robertson shares her 7 Secrets to Success covering everything from social media to her senior model program, from tiered pricing to products that work. Each secret is based on over 20 years in the industry and this is a must attend class if you want to increase your profitability.
About Jessica: Jessica Robertson is an award-winning photographer, educator, business coach. She owns and operates Jessica Robertson Photographic Artistry in Ashland, Virginia. She started her photography career professionally in 2000 after graduating from Guilford College with a degree in Art and a Concentration in Photography. Jessica personally photographs over 200 seniors each year, families, children, pets, and headshots comprising a full circle of life studio based upon relationships. One crucial aspect of her success is that while she strives to create artistic and consistent high-quality imagery, she recognizes how critical it is to stay focused on the fact that her art is a business. You can find out more about Jessica through her Facebook group, Shoot it Straight with Jessica Robertson and her Instagram: JessicaRobertsonPhoto.

Shannon Atchley
Styling and shooting that seniors want!: Achieving a Soft, Natural Look with Studio Imaging Tips for getting the most out of your backdrops and achieving a soft, natural look in studio using a constant light.
About Shannon: Shannon Atchley is a photographer educator and mentor and runs a successful portrait studio that caters to seniors in the Chattanooga, TN area. For the last 14 years, she’s dedicated herself to the craft of lighting and teaching other photographers how to “not fear the strobe” When she doesn’t have the camera to her face, Shannon

Audrey Woulard - Tweens to Seniors
Learn how Tweens can help your Senior business
About Audrey: Audrey is a portrait photographer, and Nikon USA Ambassador that specializes in teen and senior photography. She has been a full time professional photographer for 17 years that resides in Chicago. In addition to her portrait work, she has also photographed many high profile commercial assignments for brands like Pottery Barn Kids and Iam’s Petfood.

Jena Golden
Building Your Dream Business: From setting boundaries to charging enough to getting systems in place - it's all necessary when creating a business you love. I'll walk you through all of that and more as we talk about building your dream business.
About Jena: Jena Golden is a portrait photographer specializing in custom senior portraits for 16 years now. Through family moves and brief pauses to raise babies she's rebuilt her business multiple times by cultivating strong local followings. She is also the creator of Senior Studio Success, an educational platform and most recently, a podcast, where she loves to inspire female senior photographers to be action takers and build profitable, productive and purposeful studios using the systems & strategies she's developed over the years in her own studio and home.
Jena lives in North Georgia, has 3 crazy boys and 3 even crazier dogs. When she's not chasing them, she's working out, reading or planning her next adventure.

Susan Gietka
Creating Images Dancers Love:
Have you ever took an image of a dancer that you loved....and the dancer disliked? Dancers look for specific things in an image, in this program we will go over what dancers are looking for so that you can create images that your dancers love.
About Susan: My name is Susan Gietka, but most know me as Susan Grace.
I started my photographic journey at 18 while studying dance with a company. For the majority of my life I have been in love with dance – whether teaching or dancing myself, dance is my first love. When I eventually had to quit due to injury, I felt lost without my creative outlet. I picked up my camera again to fill my soul. In 2011, I officially launched my business and have been photographing seniors and dancers ever since!

David Beckham
So Many Ways To Use LED Lighting: We'll be looking at 4 types of LED lighting to use in your studio and even outside in low light situations. LED Lighting is an inexpensive and versatile addition to your lighting arsenal.
About David: David Beckham has a Studio in Pickerington, Ohio and he photographs around 90-100 seniors a year. LED Lighting has evolve so much that it has been his only continuous lighting in his studio, replacing the halogen. David speaks and teaches all over the country and this will be his 5th time speaking at Shutterfest 21. He will be a Platform Speaker at ImagingUSA 22. He also has workshops from his studio four times a year. Join his education Facebook group “ASKDavid” to keep up with where he is and what he is doing. David recently received his Masters of Photography from the PPA and won the Grand Imaging Award in the Senior Category.

Jenn Lewis
10 Tips to Higher Sales:
Like money? Want more? Jenn is going to share some tips that helps her reach her $5000 sales average for her senior sessions!
About Jenn: Jenn is an award-winning portrait photographer based in Clemmons, North Carolina who concentrates on seniors and headshots. She began her photography business 14 years ago as a “mom with a camera”. With a determined work ethic and tenacious personality, she grew her part-time business from her living room to her full-time 1600 square foot studio while multiplying her sales average by 10. She is an army of one, but her ADHD helps her to multitask like a BOSS.
Jenn loves this relationship-based business. She lives to attend conferences where she has learned great business practices like combining good sales techniques and a great experience all while taking killer photos. But the networking (which usually takes place at the bar) might just be her favorite part. :)
Jenn is easily recognized by her crazy curly hair, which has been rumored to give her superpowers in her sales room. She enjoys road trips, long walks on the beach, and pink Starbursts.

Annie Marie
ARTISTIC EDITS. Take your Images from drab to fab: Take a front row seat as I edit an image into one that is more artful and polished. Learn how I make photoshop work faster and better for me and what it takes to elevate your portraits.
About Annie: Annie Marie is a photographer in Minneapolis focusing on fun & natural portraits of seniors, families, children, beauty and fine art. She strives in creating authentic portraits and connections with her clients.. With over 27 years in the industry she has worked both in studio and on location and loves her job now more than ever.
She is always striving to perfect her craft and currently holds the 2020 and 2019 Photographer of the Year and Senior Photographer of the Year title in Minnesota as well awarded 2020 SYNC Photographer of the Year. Some of her images have won international awards & recognition. She also has attained her Fellow accreditation through The Portrait Masters.
Annie also holds a graphic design degree and works with photographers creating logos, branding and templates. as well as mentoring photographers in her local area.

Michael Mowbray
The Cordless Studio: Is it possible to completely “cut the cord” in the studio? Michael Mowbray says “Absolutely!”. Michael’s successful Wisconsin-based portrait studio has been completely cordless since 2009. As a follow up to his bestselling book “The Speedlight Studio” and program of the same name, “The Cordless Studio” will cover recent advances in more powerful battery-powered strobes that not only make location work easier but also can be considered total replacements for AC strobes altogether. Michael will review the options that are out there, discuss best practices, show examples, and demonstrate the capabilities of today’s battery-powered flashes.
About Michael: Master photographer, author, teacher, IPC juror and entrepreneur, Michael Mowbray is deeply involved in all aspects of the photography industry. His DeForest, Wisconsin-based studio focuses on seniors, headshots and commercial photography, while his MoLight brand of lighting equipment has quickly become a leading reseller of Godox flash and MoLight’s own unique lighting products. Michael is the author of the popular photography books Shoot to Thrill and The Speedlight Studio (Amherst Media). He is in demand on the speaking circuit with his programs on Headshots, Lighting, and Business.
Since opening Beautiful Portraits by Michael in 2001, Michael Mowbray has gone on to win many awards for his portraiture and was named a medalist in the PPA International Photographic Competition in 2011, 2012,2013, 2015, 2018 and 2019. He has had the highest scoring wedding portrait in Wisconsin eight times. He has won the prestigious Kodak Gallery Award five times, and the Fuji Masterpiece Award for Outstanding Wedding Portraiture three times. Michael has also been named one of the Top 10 photographers in Wisconsin multiple times and “Best of Madison” by the readers of Madison Magazine.
Michael gives back to the photographic community by sharing his expertise in classes, seminars, educational videos, and by cohosting the Photo Happy Hour podcast.

Josh Hanna
Composites Aren't So Scary: Composite photography can be intimidating. But, with a few simple tricks, you'll see how quickly and easily you can make great composite photos with just the basics!
About Josh: Christian. Husband. Father. Artist. Photographer. Photoshopper. Teacher. SciFi Geek. Wannabe Musician.

Kim Dixon
Why You Need Web Apps In Your Business: MyPhotoApp lets you easily build amazing fully branded apps at an affordable price helping you can stand out from the competition and wow your clients. Accomplish your photography dreams with increase word of mouth referrals.
About Kim: Kim is a photographer, artist, educator and an expert in creating and using web apps. With a passion for design and all things creative she has been involved in training throughout her professional life; teaching everything from Aikido, English as a foreign language, photography and Image Editing to how to design and use web apps, landing pages, sales funnels and marketing materials.
For the past 7 years she has been a part of the MyPhotoApp team with the mission to improve the usability and help develop new features to meet the needs of a new generation of photographers. She spends most of her time creating training resources, running webinars, and helping people get the most out of their Apps. She has the enviable ability to quickly understand new technology and software and is affectionately referred to as the training guru by those she helps. Kim believes that the key to successful learning is that it should be enjoyable and above all easy to understand. As well as her work with MyPhotoApp Kim has contributed to professional magazines and has run a variety of online and event training for UK photography associations including the Guild of Photographers and the SWPP. Kim continues to develop her level of knowledge and personal training within this ever changing and highly specialist field.
She is currently working to develop her painting skills and her love of dogs through mixed media digital painting. Kim lives in the beautiful South Hams, Devon, England and has two crazy ginger, lovable Hungarian Vizsla’s that keep her fit and active and provide a steady source of photographic inspiration.

Scott Detweiler
Mastering Skin Retouching: Explore several unique methods of frequency separation so we can work on even the most difficult retouching problems. We then explore dodging and burning to complete an image's finished look and we do all of this as efficiently as possible.
About Scott: I have been an artist and painter since I was quite young when I worked with pen & ink, marker, and acrylics. Initially, I became interested in Photoshop when it still came on floppy disks. My motivation to focus on photography began when I realized that no matter how I modified an image, it was never truly mine, mentally or legally. I could paint or manipulate the image for hours or days and never actually own it.
As a Physics major, I enjoy the technical aspects of photography. I like to know my camera settings, angles, focus depth, fall-off, as well as other elements of the scene that directly affect the result.
My latest passion in the last few years has been body painting. I have taken my artistic visions and applied them to the subject of some of my creative works. I do quite a few commissioned paints each year and it has become an unexpected niche for my market.
Teaching others is something I also enjoy doing via workshops, speaking engagements, or traveling to shoots as often as possible. I also do themed shoots, seminars on lighting, posing, and post-production seminars that are open to the public at my studio.
I love passing on my knowledge to those who are now facing similar frustrations with the technical aspects of this excellent artistic outlet.