Speaker Information + Resources

Hey hey! I’m so excited to team up with you to pull off something that’s going to be absolutely incredible.

 

The Peak Senior Summit is a 3-day online event that will help Senior Photographers elevate their creativity and skyrocket sales.


On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at [email protected] or ask over in the PEAK Speaker Facebook group.

 

As a speaker, you'll also get free access to the Peak Power Pack (the recordings of the summit and all of the bonus items)


QUICK ACCESS LINKS

HOW IT'LL ALL WORK

Let’s do a quick rundown of how the whole thing will work.

 

The event will run from September 21-23rd 2021 with 5 pre-recorded presentations running each day. These presentations will include 30-45 minutes of content with up to a 1-minute pitch to a free product at the end of your presentation if you have one.

 

All of the presentations themselves are pre-recorded, so you don't have to be available on the dates of the summit! 

 

Along with the recorded presentations, there will be a Peak Summit Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’ll be able to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.

 

The additional Facebook live is not required but if you jump in there, your followers would love to hear from you.

 

Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.

 

During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the Peak Power Pack. This includes an All-Access Pass for the replays and bonus items from speakers/vendors. This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Yay!

WHAT I'LL NEED FROM YOU

So this all sounds great, but what kind of work does it require of you? Let’s chat about it! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.

1. Basic Information

The first thing I’ll need is some very basic information from you so I can finish up our Registration page and Speakers page.

 

This information includes things like:

  • Name
  • Title
  • Bio
  • Square headshot

 

Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.

2. You don't have to be on live

While your presentation will be pre-recorded, if you would like to be in the chat live during your time slot to answer questions and connect with attendees, please let me know.

Another option is that once your presentation has had time to air, we can jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation. (These Facebook lives will also be added to the Peak Power Pack upsell).

3. Presentation

Next up is your presentation! This is a 20-30 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.

 

Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.

 

With that being said, you have your choice of the following presentation formats:

 

  • Slides
  • No slides (just your gorgeous/handsome face)
  • A mixture of the two
  • Interview-style with Dan
  • Demonstration of your topic (Lighting, Photoshop, posing, etc.)

 

If you’d like to go with the interview-style presentation, schedule a time with me to do that here. We’ll work together to come up with questions to make it easy for you.

 

No matter what format you choose, you are free to use your presentation however you’d like in the future.

 

Your presentation should include great, actionable content. Here’s the suggested format:

 

  • A quick introduction
  • An overview of your topic
  • Where people go wrong with your topic and tend to overcomplicate it
  • Teaching section
  • Specific action steps (with the goal of simplifying their existing process)
  • Up to a 1-minute pitch for a freebie item if you have one
  • Include questions for attendees to answer in the chatbox throughout to boost engagement if you are doing the live chat

 

If you'd like to check out an example presentation or need any help, please let me know. If you haven't done a presentation like this before, we can set up an interview-style presentation with me and you to be recorded before the live summit

 

Presentations are due by August 26th, 2021 so we can start promoting the Summit and you can get your Affiliate money :)

4. Worksheet/Presentation Slides (Optional)

Along with each presentation, you have the option of adding a worksheet or your slides. There are a few reasons behind this:

  • They encourage people to take action, which increases the value
  • It’s an easy way for viewers to take notes

 

The content of the worksheet should follow along with your presentation and encourage attendees to take action. You are more than welcome to include links and a call-to-action at the end.

 

As I said, this process is optional and meant to be as easy as possible so you have a couple of options. You can either:

  • Create the worksheet yourself, using your own branding. With this option, you’re free to reuse it in the future however you’d like.
  • Write out your worksheet contents and send them to me to be put into the summit’s worksheet template.

 

If you choose to go with option 1, your worksheet will be due along with your presentation on 8/26. If you choose option 2, your presentation is due on 8/12 to give my team time to take care of it.

5. Peak Power Pack Contribution 

The Peak Power Pack will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add. This includes things like:

 

  • Templates
  • Actions
  • Workbooks
  • Courses (big or small)
  • 1-month memberships
  • Freebies

 

Note: I expect this to convert well so I do not recommend contributing any 1:1 offers.

 

It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.

 

Anyone who does contribute a premium resource (aka not something you're giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%.

 

Information for these resources is due on August 26th. You'll receive a questionnaire to fill out closer to that time to make passing the information to be nice and simple.

6. Promotion

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

 

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on 9/1/21.

 

You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any Peak Power Pack sales (50% if you've contributed a premium bonus).

 

You’ll find swipe copy and graphics in the Resource Vault below.

7. Live Participation (optional)

And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!

 

All I ask is that you participate and interact in the Facebook group throughout the week to help attendees stay excited and engaged.

 

While you are not required to attend the events of other speakers, it’s highly encouraged!

 

We’ll be able to get some great discussions going about the topics being presented.

AFFILIATE DETAILS

While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?

 

That’s exactly why I’ve set up an affiliate program for the Peak Power Pack where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by 8/15/21

 

The commission structure is as follows:

  • 40% for all speakers
  • 50% for all speakers who include a premium bonus 

 

The pricing structure will be:

  • $67 for 15 minutes after initial registration
  • $97 from 9/13-20th
  • $147 from 9/21-23rd

 

To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads. 

 

Just remember to use your affiliate link, which you can create or look up here.

 

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience and follow the rules of promotion on the platform you are using.

RESOURCE VAULT

Resources are being created, I will let you know when they are ready. They will include:

  • Summit branding information (in case you'd like to show off that you've been featured on your website)
  • To do list with due dates so you can keep track of everything nice and easily
  • Email swipe copy and suggested send dates
  • Social media swipe copy and suggestion posting dates
  • Social media graphics
  • Workbook template (you’re free to create your own branded workbook)

CURRENT ACTION STEPS

Phew, that was a lot to cover! You’re awesome for making it this far :)

 

For the sake of clarity, here are your current action steps:

 

 

Remember to add the due dates listed below to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.

IMPORTANT DATES

Here’s a roundup of our key dates:

  • Basic information: As soon as possible
  • Live Chat interest: As soon as possible
  • Presentation video due: 8/26
  • Peak Power Pack contribution information: 8/26
  • Promotion period: 9/1-23
  • Summit dates: 9/21-23
  • Peak Power Pack cart closes: 9/28
  • Affiliate payouts: by 8/15/21

If you have any questions, please reach out to me: 920-713-4333 - [email protected]