Meet Your Posabella Creator
Dan Frievalt M.Photog, M.Artist, Cr. is a photographer that enjoys blending creative light with graphic design to create artistic images that evoke drama and tell a story. Dan's formal education includes an Associate degree in Marketing Communications and has worked as a Graphic Artist for 12 years before changing his career path to photography in 2005. “I always enjoyed photography but ever since digital capture I have found a new voice in creating images by combining my design background with my eye for photography.”
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Dan has been named Wisconsin Professional Photographer and Artist of the Year several times. His studio has also been named one of the Top 100 Studios in the Country by his photography peers. Dan has earned many awards including the Canon Par Excellence Award, Fuji Masterpiece Award, two ASP State Elite awards, PPA Platinum, Gold, and Silver awards, and three Kodak Gallery Awards and has been selected to represent Team USA in the Photographic World Cup.
Meet Your Featured Photographers
Dan Frievalt
Dan Frievalt is a Wisconsin-based senior portrait photographer and educator known for bold, dramatic images that mix clean lighting with a graphic design mindset. With an Associate degree in Marketing Communications and 12 years as a Graphic Artist before going full-time in photography in 2005, Dan teaches photographers how to simplify lighting, create stronger client experiences, and build profitable senior-focused businesses. He’s a multi-time Wisconsin Photographer and Artist of the Year, a national speaker, and the founder of Seniors Unlocked, Posabella, and the Peak Senior Summit.
Jennifer Denton
 Jennifer Denton is the owner of Jennifer Denton Photography, creating high-end senior portraits and unforgettable client experiences across San Antonio, Denver, and Tampa. With over two decades in business, she’s known for a multi-city brand built on connection, intention, and the uncanny ability to remember every client’s dog. Jennifer’s superpower is making seniors feel like the main character while teaching photographers how to bring more clarity, heart, and humor into their own work. As a mentor and coach, and the creator of The Creative Compass, she blends mindset, strategy, and warmth to help creatives build businesses that grow with intention rather than exhaustion. At this year’s summit, she’s revealing how a meaningful, well-crafted client experience becomes your strongest competitive edge in a changing industry - something no algorithm, discount, or trend can touch.
Joe Baker
 Hi, I’m Joe Baker, a portrait photographer based in Texas. I focus on high school and college graduates, model portfolios, professional headshots, and family photos. Using off-camera flash lets me use my creativity and helps my images get noticed. Besides taking photos, I also run workshops, mentor, and educate photographers who want to improve their craft. My goal is to help everyone be at their best, either in front of my camera or when I’m teaching another photographer.
Jaimy Ellis
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Jaimy Ellis is the photographer who can coax confidence out of even the most camera-shy senior - and teach you how to show up online without wanting to cry. Known for bold visuals, big energy, and zero-fluff education, Jaimy helps photographers understand Gen Z, market with intention, and build brands teens actually care about. She’s also a PPA Master Craftsman and current President of Professional Photographers of Iowa… so yes, she’s that kind of overachiever.
Matt Canterbury
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My name is Matt Canterbury from MCC Photos WV. I am a portrait photographer specializing in high school senior photography, known for blending authentic expression with bold, dramatic lighting. Throughout my photography career, I’ve dedicated myself to creating images that not only capture a moment in time but also celebrate individuality and confidence. My passion extends beyond the work I create - I’m deeply committed to helping other photographers grow their businesses and strengthen their creative skillsets. Whether through mentoring, teaching, or sharing insights from my own journey, I love empowering others to improve their craft. Photography has given me a platform to serve, inspire, and connect, and I strive every day to pour that same energy back into the photography community.
Pam Jones
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Pam Jones is the owner and photographer of Paris Mountain Photography. Pam has traveled internationally for paid photoshoots including Italy, Hawaii, Bahamas, Canada, Sedona, NYC, and more! Pam started her career in film and worked at CNN for 9 years on Emmy Award winning programs as a technical director, audio and robotic camera operator and has been featured three times with photography tips on CBS Atlanta morning shows. She loves to share knowledge, tips and her experiences as a luxury senior portrait photographer!
Bruce Royal
 Bruce Royal is a nationally recognized portrait photographer, educator, and speaker based in southern Ohio and the owner of Bruce Royal Photography. With over 15 years in business, Bruce specializes in high-end portraiture and senior photography, and his work has been commissioned by major brands including Nike, Champs Sports, and Buckle.
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In addition to his photography career, Bruce is a passionate educator who teaches photographers the art and business of photography. He hosts workshops across the country where he shares his expertise in lighting, portrait creation, and building a successful photography business.
Cindy Arthur
Cindy Arthur is an award-winning portrait photographer specializing in high school senior photography. Known for her rich, bold, and colorful editing style, she creates timeless images that blend dramatic light, authentic emotion, and natural posing to capture each client’s unique personality. With more than 15 years of experience, Cindy’s work has received international recognition through prestigious photography competitions and has been featured in magazines and industry publications. Her passion is creating vibrant, meaningful portraits that become lasting works of art.
Selessa Holmberg
Selessa Holmberg is a senior photographer who loves capturing the beauty she sees in every soul! Selessa began her creative career after earning her bachelors degree in Advertising. She worked for several ad agencies and Ford and then opened her own advertising design studio. After 16 years of running a successful business with major corporations and a group of fantastic employees, Selessa opened her photography studio. The shift in her concentration completely towards unique and brilliant teens made her happy and she was able to bring all her professional background to her clients' images. Along with seniors, Selessa absolutely loves Creative model, family and branding shoots! What makes Selessa tick? God, Family and Creative endeavors.! Keto friendly chocolate chip cookies and coffee is life... all day long and traveling.