Meet Your Host

Dan Frievalt M.Photog, M.Artist, Cr. is a photographer that enjoys blending creative light with graphic design to create artistic images that evoke drama and tell a story. Dan's formal education includes an Associate degree in Marketing Communications and has worked as a Graphic Artist for 12 years before changing his career path to photography in 2005. “I always enjoyed photography but ever since digital capture I have found a new voice in creating images by combining my design background with my eye for photography.”

 

Dan has been named Wisconsin Professional Photographer and Artist of the Year several times. His studio has also been named one of the Top 100 Studios in the Country by his photography peers. Dan has earned many awards including the Canon Par Excellence Award, Fuji Masterpiece Award, two ASP State Elite awards, PPA Platinum, Gold, and Silver awards, and three Kodak Gallery Awards and has been selected to represent Team USA in the Photographic World Cup.

Frievalt Photography - Seniors Unlocked

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Meet Your Speakers

Dan Frievalt


Gellin' Like a Felon: Get ready to light it up! In this session, we’re diving into the vibrant world of gels to bring cinematic colors, bold storytelling, and high-impact drama to your photography. Whether you’re crafting moody portraits, creating cinematic vibes, or adding electrifying energy to sports images, I’ll show you how to use gels to make your work impossible to ignore. From bold color choices to dynamic lighting setups, you’ll learn how to transform your photos into story-packed, jaw-dropping masterpieces. Let’s get gellin', play with light, and make magic!

Bio: Dan Frievalt M.Photog, M.Artist, Cr. is a photographer that enjoys blending creative light with graphic design to create artistic images that evoke drama and tell a story. Dan's formal education includes an Associate degree in Marketing Communications and has worked as a Graphic Artist for 12 years before changing his career path to photography in 2005. “I always enjoyed photography but ever since digital capture I have found a new voice in creating images by combining my design background with my eye for photography.”

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Leah Clancy


Relax, Pose, Click: Mastering Senior Boy Portraits: In this video, you’ll join me as I photograph a senior boy and share all my go-to tips and tricks for making the session smooth, fun, and totally stress-free. I’ll walk you through how I pick the perfect lighting, locations, and compositions to keep things looking natural and cool. You’ll see how I use my favorite camera and lenses, guide boys into relaxed poses (no awkwardness here!), and bring out their personality with fun details like hobbies or sports gear. Plus, I’ll show you how to keep the vibe chill, crack a few jokes, and help them feel confident and comfortable in front of the camera. If you’ve ever felt unsure about how to work with senior boys, this video is going to change that—let’s make it fun and easy!

Bio: Leah is one of the premier high school senior photographers and educators in the country. She has been published nationally in numerous magazines and online publications over the last 18 years. Having photographed over 600 seniors in her career, the high school genre remains her passion.

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Josh Hanna


Level Up Your Color Grading: Join Josh for a look at using Color.io to take your color grading to the next level!  If you're looking to have full control over your color and love creating beautifully cinematic images, then you'll love Color.io!

Bio: Christian. Husband. Father. Artist. Photographer. Photoshopper. Teacher.  SciFi Geek. Wannabe Musician.

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Annie Marie


30 TOP LESSONS LEARNED IN 30 YEARS: I wanted to share some of the top lessons I have learned in my over 30 years in the industry. Some learned the hard way, some through education and some just by doing. I hope that you can get a few tips from this presentation.

 

Bio: Annie Marie is a photographer in Minneapolis with over 30 years in the industry. She focuses on high school seniors, families, beauty and fine art.

She holds the Minnesota Photographer of the Year title 4 years in a row as well awarded 2020 SYNC Photographer of the Year. Some of her images have won international awards & recognition. She also has attained her Masters and Fellow accreditation through The Portrait Masters. And holds a Master accreditation with the Icon Awards. This past year she finished 3rd in the USA with the WPE International Image Awards.Annie has been a presenter at national conferences and local chapters on creating artful images.

She also hosts a Luxe Workshop at her studio in Minneapolis teaching inspiration, styling, lighting, shooting & editing fine art images.As a graphic artist, Annie has a design site dedicated to photographers offering marketing templates, digital backgrounds & products, actions and ebooks as well as logo and branding design.

 

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Curtiss Bryant

The Senior Portrait Session - A Behind the Scenes Look You will join me on my senior session for a behind the scenes look of an entire session. You will see how I direct the senior and get my thoughts on why I chose different spots, the outfits and so on. This is your chance to be a fly on the wall and see how I photograph my clients. 

Bio: Curtiss graduated from college with a marketing degree and started his photography journey in 2005. He has since been published numerous times in national and international publications and has won numerous industry awards. He has built a thriving studio that focuses primarily on seniors and weddings. He specializes in destination portraits and travels the world with his clients to provide them with unique images and amazing experiences.

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Jennifer Dunn

Topic -

Bio: Jennifer Dunn is a portrait photographer with 18 years of experience in Southern Indiana.  She creates meaningful portrait experiences for her clients with her easygoing nature, and creative desire to make every photograph unique. When not behind her camera (or computer ;) ) she enjoys spending time with her family and developing fun and relatable content on social media. Jen is driven to help others see and become the best versions of themselves- in their businesses and their daily lives.

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Joe Baker

How to Make It Rain on a Budget and Create Wow Images: I showcased my work with rain which included a basic water hose, a custom built rain machine in a studio setting, and how I created my own portable rain machine. 


Bio: I'm Joe Baker, a portrait photographer based in Lubbock, TX, with over 10 years of experience and 6 years in education. I specialize in graduation portraits, modeling portfolios, and family portraits. I love helping models create their portfolios and navigate the industry. I'm passionate about mentoring fellow photographers, teaching them how to use off-camera flash, and guiding them on their photographic journey.

Website

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Jen Denton

IPS: 2.0 Elevate, Streamline, and Succeed with the Hybrid Sales Technique: Revolutionize your photography sales with IPS 2.0: The Hybrid Sales Technique. We dive into a client-centered approach that blends the convenience of online galleries with the personal touch of in-person sales. Learn how this system eliminates decision fatigue, enhances emotional connection, and increases sales—all while creating an elevated, stress-free experience for your clients. Packed with actionable steps, psychology-backed strategies, and real-world results, this session is your guide to boosting satisfaction and simplifying your workflow.


Bio: Jennifer Denton is an award-winning storyteller and portrait photographer with over 20 years of experience, capturing timeless images for seniors, families, and business owners in San Antonio, TX, and Denver, CO. Jennifer is passionate about building up seniors and teens, creating beautiful images that reflect their unique personalities and providing them with an unforgettable experience.

When she’s not behind the camera, Jennifer helps others build lives and businesses they love. She enjoys time with her family, traveling, and her dogs (OK, anyone's dogs). Jen is fluent in movie quotes, song lyrics, and sarcasm, and can always be counted on to laugh at the wrong time.

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Jaimy Ellis

Headshots to Supplement Your Senior Biz: If you are frustrated with the seasonality of senior portraits or if you are looking to diversify your offerings and bring in more income you're in the right place!  In this video Jaimy goes over how she added headshots to her senior biz to supplement income year round. Learn some tips on getting started as well as how to keep the whole process streamlined and profitable.


Bio: Believe it or not I’m a country girl at heart and learned of my love for photography through 4H. I started a full service portrait studio in 2006 after graduating from Hawkeye Comm. College with a degree in Professional Photography. It grew quick and I soon realized that my favorite subjects were seniors. When I started my current biz in 2014 I was bound and determined to build a brand solely focusing on teen photography; which I did and have since expanded to headshots and families. I became a PPA Master of Photography in 2017 and received a PPA Craftsman degree in 2021.  I am passionate about uplifting and educating other photographers in the industry. I will never stop learning how to better my craft and I’m so excited to be able to teach other photographers how to create amazing images and experiences for their clients. 

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Sarah Lindsay

How to Guarantee Profit from Every Sale and Other Financial Tips for the Creative Business Owner: Have you ever gotten to the end of the year only to realize you haven't saved enough for taxes? Or realized you haven't paid yourself in over a month? In this transformative class, you'll learn how to guarantee profit from every sale so you'll never run into these problems again. Discover the secrets of proper pricing, strategic money allocation, and cultivating a profit-focused mindset to help you run the business you've always dreamed of. Packed with actionable steps, this course empowers you to start making a profit as soon as tomorrow. Don’t leave your success to chance—take control of your finances and your future!


Bio: Based in Parker, Colorado, her studio provides Seniors with the best elevated portrait experience in the Denver metro area. Sarah Lindsay Photography is an award winning and nationally recognized portrait studio.

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Katie Swatek

Small Town Big Business: An inspiring session that explores the journey of building a successful, profitable photography business in rural areas. Drawing from over a decade of experience, Katie shares her path from a low-cost, high-volume business model to a thriving, high-value approach, catering to clients who appreciate premium service. With her personal anecdotes and proven strategies, Katie challenges the misconception that living in a small town limits business potential and highlights how photographers can create a luxury experience, set themselves apart, and connect deeply with clients, no matter the population size of their community.

Bio: Katie Swatek is a professional photographer specializing in high school senior portraits and dynamic sports lighting. With a passion for capturing dramatic, well-lit images, she focuses on creating bold, impactful portraits both outdoors and in sports settings. In addition to her thriving photography business, Katie mentors fellow photographers by teaching them to embrace their creativity and gain confidence behind the camera and in their business. Known for her fun, relaxed style, she believes in making the client experience memorable by combining high-quality images with a personalized approach. A mom of three and wife to a burly, bearded husband, Katie loves balancing her creative work with family life. She is a Canon user, an avid Kansas City Chiefs fan, a true crime junkie, a messy bun perfectionist, a practical jokester, carbohydrate aficionado and the occasional victim of a toaster-induced startle response.

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Carla Lynn

Be THAT Destination Photographer: During this presentation, Carla will lead you through the experience she has created for her destination clients, which begins long before the session takes place. Carla will detail how she connects with clients from the very beginning: having her collections and full process readily available for the inquiries, to multiple preparatory consultations, to the day of the session where the entire team is ready to roll, and ending with the viewing and selection of images for their custom album and wall art- It truly is an experience like no other.

Bio: Carla Lynn captures the essence of clients through her portraiture, specializing in high school seniors, professional headshots, and branding for businesses. Creating a one-of-a-kind experience for her clients, she provides them with beautiful artwork and custom albums for their homes. Her Destination Sessions book out a year in advance and have taken her to NYC, LA, and the 30a area to name a few. Through building authentic relationships, she has created a process and an experience like no other.

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Shannon Atchley

After the Senior Session: Babies, Family and More Your senior models are grown up and beginning to have kids. Now it's time to develop that relationship so they continue to use you!

Bio: Owner and founder of Atchley Photography, Shannon has been a professional photographer for over 15 years. Specializing in senior portraiture that is both natural and timeless, Shannon promises to deliver a product you’ll love and cherish forever. Three words to describe a session with Shannon is: casual, natural, and effortless!

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Kristin Jones

Posing Under Pressure: In this class, we will cover a set of Mnemonic devices/Acronyms designed to assist you in easily recalling posing prompts.  This will enable you to establish a mental framework for posing allowing you to: 
1 Direct your client with confidence (even if you aren’t)
2 Transition swiftly between poses, capturing a greater range of images in a shorter time frame.  
3 Provide additional time to craft more creative poses that will resonate with your client without extending the length of the session. "

Bio: Kristin spent 20 years as an ultrasound technologist before becoming a photographer. You could say she went from photographing people's insides to photographing people’s outsides. Taking photoshop classes13 years ago to learn to make better posters she ended up buying a camera and hasn't put it down. She specializes in high school seniors and has spent the last 10 years photographing seniors in Minneapolis. She recently relocated to Salt Lake City, but continues to return to Minneapolis periodically for senior pictures, while also photographing seniors in her new hometown. Over the last decade she has photographed over 600 seniors, gathering valuable insights into senior photography and posing that she shares to benefit others in the field.

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Kristie Bradley

Simple Sales: Simple Sales will cover everything from mindset to the numbers of simplifying the sales process and learning how to "sell" without selling. What to say, pricing strategies and more! 

Bio: I have held the role of teacher in many seasons of my career. Daycare, director, public school, darkroom photography, design, it goes on! After 12 years in the public schools system I left to open my photography studio full time. I never left teaching behind though. My favorite part about education is seeing that lightbulb moment in my students. Whether you are a young entrepreneur or seasoned business owner I want to help you through any pain point. Marketing, social media, organization, strategy and more! I specialize in high school senior portraits and working photographers who are building a profitable, enjoyable and successful senior portrait business!

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Leslie Kerrigan of Seniorologie

7 Marketing Methods To Book Your Calendar With Seniors: My presentation is about marketing to seniors and their parents through 7 proven marketing methods. I go through each one and give tips on how to use each of these methods to market your senior photography business.

Bio: Leslie Kerrigan is a photographer in Greenville, SC specializing in high school senior portraits. She is also the creator and educator behind Seniorologie.com, an online resource for senior photographers. Leslie is obsessed with helping other photographers create successful and profitable senior portrait businesses through online education, in-person workshops and retreats as well as coaching programs. Leslie has taught at WPPI, Creative Live, Click Away, PPA as well as other online workshops and been a guest on many podcasts. When she is not photographing seniors or helping other photographers, you can find her hanging with her two sons, husband and toy goldendoodle Henry!

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Luke Marzano

Reels, and Insta, and TikTok . . . OH MY!: Join this engaging and informative session designed to break down the power of video and social media for businesses, with a special focus on photographers. As a photographer, you have to wear many hats—creative director, marketer, social media manager, and more. My goal is to make the social media and video content aspect of running your business less intimidating and more exciting. We’ll explore how platforms like Instagram Reels, TikTok, and more can help you connect with your audience, enhance your brand visibility, and drive growth. Whether you’re new to the digital space or looking to sharpen your skills, you’ll leave with practical strategies that simplify social media engagement and elevate your business to new heights. Get ready to unlock the secrets of social media success with easy-to-apply tips and tools, designed specifically for photographers juggling multiple roles!

Bio: Luke Marzano is a passionate videographer/photographer, business owner, and digital marketing expert who specializes in helping photographers grow their businesses through social media and video content. With years of experience behind the lens and in front of the screen, Luke understands the unique challenges photographers face in today’s digital landscape. His goal is to simplify social media strategies and make content creation approachable, engaging, and effective. Luke empowers photographers to leverage digital tools to boost their brand, connect with their audience, and achieve lasting success.

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Missy Cornell

New levels, New Devils: Growth in your business can bring new challenges. We will navigate four areas most photographers struggle in and provide some helpful tools to help you emerge stronger and more confident as a business owner.

Bio: HI! I'm Missy!
Wife
Mom
Photographer
Solopreneur
Mentor
Tacos. EVERYDAY.
Beach therapy is a must
Joy Giver
And your #1 Hype Girl who loves to encourage people to be like her coffee... Strong, Bold and ready to kick some butt!

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Nicole Begley

The Photographer's Pricing Blueprint: Every single photography business goes through 4 distinct stages. In this presentation, we're sharing those stages, why consistent $2,000+ sales is your fastest path to 6-figures, and how to get there as quickly as possible.

Bio: Nicole is a zoological animal trainer turned pet photographer and educator. She is also mildly obsessed with numbers, Monday boards, pricing, and all aspects of running a business. So much that she in addition to serving private and commercial clients in Charlotte, NC - she also runs Hair of the Dog Academy and Freedom Focus Formula where she empowers photographers to create successful and profitable businesses.

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Ron McKinney

Featuring Dancers in Senior Portrait Sessions: Learn how to work with dancers during your senior portrait sessions.

Bio: Ron has been a dance and senior portrait photographer in the Chicago suburbs since 2008. He and his wife Beth are the founders and directors of Pas de Deux Photo, an educational community for dance photographers.

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Pam Jones

You're never too old for TikTok: TikTok for beginners. It's not as scary as it looks!

Bio: Pam Jones is the owner and photographer of Paris Mountain Photography, and has over 30 years of photography experience.  Pam has traveled the world for weddings and shoots including Italy, Hawaii, Bahamas, Canada, Sedona, NYC, and more! Pam started her career in film and worked at CNN for 9 years on Emmy Award winning programs as a technical director, MC, audio and robotic camera operator and has been featured three times with photography tips on CBS Atlanta morning shows.  She loves to share knowledge, tips and her experiences as a luxury wedding and senior portrait photographer!

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Renee Bowen

Rep Teams Reimagined: Effortless Client Attraction in the TikTok and Gen Alpha Era: If your senior model team isn’t converting (your team doesn’t share, isn’t engaged and you’re not getting leads) OR you don’t have a team and wish you could figure out the magic solution to year-round effortless clients, I got you! Your Gen Z and soon to be Gen Alpha clients are no longer attracted to the way most senior photographers run their teams and they definitely don’t want to be “forced” to post on social. In fact, most of them don’t post at all … and with the recent changes on Instagram making it harder to reach teens, many senior photographers are left feeling defeated. But fear not - I’ll walk you through the exact steps you need to take to bring in an endless stream of high-value target clients without “making” them do anything. You’ll learn the latest best practices for TikTok & Instagram marketing, as well as how to activate your rep team to organically market for you. 

Bio: A photographer specializing in luxury experiences for high school seniors & branding for over 20 years, Renee understands the overthinking, overactive AMAZING brains we creatives have and holds certifications in NLP, Brain Training, Neuro-Encoding, and Hypnosis. These modalities build on top of her background in Psychology & are at the core of her coaching method - a mix of tried and true marketing strategies with a dash of quantum-creating metaphysical magic. Her goal is to help you become untriggerable in both business and life. 

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Craig Stidham

Beauty Shoot: A complete step by step guide to setting up the studio lighting and working with model

Bio: Has fun doing what I do, Has messed up images than good ones, Been doing fashion for many years. Not afraid to try, Play, Test and Mess up a photoshoot. I have 62 Fashion Magazine Editorials, 2 hands worth in Covers, Written 5 Books. 1 Billboard in Timesquare, NYC.

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Nathan Loker

Building Your Client Journey: We will go on a journey from the clients first contact to booking and leaving with a 5 star review. Did you know there are tools needed to have in place to create a solution to the clients pain points? We got you. Let's rock your new year with a better streamlined journey so the clients believe in you.

Bio: Nathan Loker is a professional artist for 13 years and Effingham Illinois. He runs a high-end studio part time will be a father of two almost 3 through adoption and a husband to the best wife first and businessman second. As a speaker and leader in the industry, teaching hands on workshops and high-speed Sync off camera, flash and natural light, I have the understanding of the basics of controlling flash, high-speed, Sync and flash to make the most of storytelling images. But not only that will be going over the journey of running efficient business plan today with , so many things are hitting us. We want to build a great client journey and which client will end and success. We’ve made it simple for them to follow us through the process."

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Heather Cheatham

Beyond the Basics: The Power of Color in Portrait Photography: This presentation discusses the power of color in portrait photography. It covers color theory basics, the psychology of color, color relationships with visual samples of how color harmony works well for portraits. It includes simple definitions and practical applications for creating harmonious and visually appealing images. The presentation also emphasizes the importance of client collaboration how to plan with your client for the best results. 


Bio: Heather is the creative mind behind Visions by Heather in Appomattox, VA.  As an award-winning photographer, she has spent the last 18 years transforming portraits from ordinary to extraordinary.  With over 400 senior sessions and thousands of families, couples, and wedding experiences under her belt, she understands the impact color plays in creating stunning images. Through her in-depth knowledge of color theory and collaborative approach, she specializes in guiding clients into outfits and locations that harmonize with each other. Passionate about sharing her expertise, Heather is expanding into the education arena.  She's excited to help other photographers elevate their work through a deeper understanding of color theory and its application in portraiture.  Beyond her photography work, she is a wife and mom to two amazing grown sons.  She enjoys time with her family and friends, traveling, occasional reading, and lots of playtime with her two Doodles.

Website


Carl Caylor

Digital Darkroom for Print: 


Bio: Carl is a down-to-earth, portrait photographer and photographic instructor. He has been involved with professional photography for over 30 years. He started his photo-graphic career as a custom printer and technician and now covers a gamut of photo-graphic assignments including portrait, wedding, commercial, environmental and pho-tojournalism. He is PPA certified, a master photographer, a craftsman with Professional Photographers of America and an international juror. Carl is one of 132 photographers to earn the ASP-Fellowship. He is known world-wide in the portrait industry and has numerous awards and acknowledgments for his photography and his photographic teaching. His work has been published in many books, magazines, Kodak ads, and ven-dor booths across the United States, Canada, Mexico, Europe and Korea. He is the author of the book, “Portraiture Unplugged” a guide to Natural Light Portraits.

Website

Make sure to grab the Peak Power Pack to have lifetime access to all of the 25 presentations and over $1,900 in bonus items!

GET THE PEAK POWER PACK